Why Tone Matters
A developer tool shouldn't sound like a wellness app. A consumer product shouldn't read like enterprise documentation. The words you use signal who your product is for before anyone reads the details.
Markey gives you five tone presets:
- Professional — clean, authoritative, zero fluff
- Casual — friendly, conversational, approachable
- Playful — witty, energetic, emoji-friendly
- Technical — precise, spec-oriented, developer-first
- Bold — confident, punchy, high-energy
Each tone shifts vocabulary, sentence structure, and formatting across every generated asset.
Defining Your Audience
Beyond tone, Markey lets you describe your target audience in plain text. This affects:
- Feature emphasis — which product capabilities get highlighted
- Pain points — what problems the copy addresses first
- Social proof framing — how credibility is established
- Call-to-action language — urgency vs. curiosity vs. utility
For example, telling Markey your audience is "senior engineering managers at mid-size SaaS companies" produces very different content than "indie hackers building their first product."
Product Categories
Markey also adapts based on your product type:
- Dev Tool — emphasizes API, documentation, integration simplicity
- SaaS — focuses on ROI, workflow improvement, team collaboration
- E-Commerce — highlights pricing, reviews, urgency
- Mobile App — prioritizes UX, downloads, ratings
- Agency/Service — leads with results, case studies, trust
- Physical Product — features materials, shipping, quality
Combining Controls
The real power is in combination. A playful tone for a mobile app targeting Gen Z college students produces wildly different output than a professional tone for an enterprise SaaS targeting CTOs.
Same product. Same features. Completely different messaging.
Tips
- Start with your actual audience — don't guess. Who are your first 100 users?
- Match tone to channel — professional for LinkedIn, casual for Twitter, technical for Hacker News
- Regenerate freely — try multiple tones and compare. The best version might surprise you
- Edit the output — Markey gives you a strong draft. Your brand voice is the final layer